By Philip Kotler
At the present time, businesses are anticipated to offer anything again to their groups within the type of charitable tasks. In company Social accountability, Philip Kotler, one of many world's most suitable voices on enterprise and advertising, and coauthor Nancy Lee clarify why charity is either solid P.R. and reliable for company. They convey enterprise leaders the best way to decide on social reasons, layout charity projects, achieve worker help, and review their efforts. additionally they supply all of the top practices and state-of-the-art principles that leaders have to maximize their contributions to social factors and do the main solid. With own tales from twenty-five company leaders from socially dependable businesses, this is often the bible for contemporary solid company citizen.
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Extra info for Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
The cornerstone of Ronald McDonald House Charities is the Ronald McDonald House program, which provides a home away from home for families of seriously ill children undergoing treatment at hospitals far from their own homes. The first Ronald McDonald House was es- McDonald’s Corporation 43 tablished in Philadelphia in 1974. 9). In addition to its cornerstone program, Ronald McDonald House Charities supports a variety of other programs, which include Ronald McDonald Family Rooms, Ronald McDonald Care Mobiles, and scholarships.
According to an article by the World Business Council for Sustainable Development, “The Body Shop was launched on the basis of fair prices for fairly produced cosmetics. ”44 Increased Appeal to Investors and Financial Analysts Some argue that involvement in corporate social initiatives can even increase stock value. They point to the ability to attract new investors and reduce exposure to risk in the event of corporate or management crises: • In an article appearing in the Financial Times in July 2003, Jane Fuller wrote: “It pains me to say this, but I am becoming less cynical about Corporate Social Responsibility.
As mentioned in Chapter 1, more corporations are now experiencing pressures, both internally and externally, to move to a more strategic approach, choosing a focus and tying philanthropic activities to the company’s business goals and objectives. 5. Community Volunteering: A corporation supports and encourages employees, retail partners, and/or franchise members to volunteer their time to support local community organizations and causes. , employees of a high tech company tutoring youth in middle schools on computer skills) or it may be done in partnership with a nonprofit organization (Shell employees working with The Ocean Conservancy on a beach cleanup).
Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause by Philip Kotler